eCommerce Business and Enticing Websites
Today’s web applications have substantial business impact on the way companies and consumer do business.
- There are opportunities to gain the upper hand and bypass the traditional brick and mortar companies when this type of opportunities was rarely possible or existed before the explosion of the web.
- The new web created a global business environment which challenges the way in which traditional companies do business.
- Companies need to reinvent and evolved in order to compete in today’s trends, online business and global marketplace.
- Businesses and consumers have more options and resources to research and easily compare and shop around for the best deals.
- Information and resources are immense and available to everyone who seeks it.
- Businesses or companies who use to profit from consulting or advise, that can now be easily acquired online are struggling, and will need to take a new business direction if they want to stay solvent.
Building enticing e-commerce sites
Creating an effective, enticing, user friendly website is essential if you want to connect with your audience. Contextual relevancy is the biggest factor when it comes to commercial websites.
By using an appropriate color scheme, a clear visual hierarchy and an initiative navigation structure, it’s much easier to connect on an emotional level with your target audience. The goal is also to allow consumers to connect with your product or service as effectively as possible.
What makes an enticing, user friendly website? Let’s ride out.
Visually and enticing websites
A site that is enticing makes you want to do more than look at it makes you want to use that site, dig in and look around, and end up buying something eventually.
Contextual relevancy is the biggest enticement factor when it comes to commercial websites. If you do not connect with your target audience, no matter how nicely designed the site is, it will not “entice” people to interact with it. The only exception to that are sites that are appreciated aesthetically as works of arts online, that people “visit to just get a look”.
Yet those exceptions are not very relevant to commerce online, unless the uniqueness is used just as an additional factor to spread worth of mouth to get traffic to the site.
In addition to contextual relevancy, a visually enticing site is one that make the experience effortless for a visitor so they can just concentrate on what they want to see or do rather than on trying to figure out where to go or what to look at.
Some methods of achieving that include a clear visual hierarchy, which helps visitors to effortlessly decide what to look at and what to click, as well as a well-thought-out side architecture, including an intuitive navigation structure.
Choosing the right enticing color scheme
Picking a color scheme for website is a crucial step to conveying your brand and establishing the emotional responses you wish to elicit from your target audience. Contextual relevancy is again very important here.
Colors need to be based on emotions and visual references that need to be evoked to properly connect with target audience.
Colors have a lot of intuitive meaning to people, across generation and cultures. Some colors are energetic, vibrant and inspiring. others are smoothing and calming.
The trick is to understand the emotions that will be most appropriate for your target audience to feel while visiting your site, and then provide those colors, along with appropriate visual imagery, that prompt those feelings.
You want to throw everything at your visitor and make them figure it out. If you tell them to sink or swim, they’ll just go to your competition’s pool which is only a click away.
While making your site so user-friendly that you are visitors never have to think just click, click, click right through the entire purchase process is daunting one, it will make all the difference to your conversion rates.
Furthermore, you not only enjoy increasing sales as a result, but you also actually owe it to your loyal customers to make their experience with you as easy and enjoyable as you can possibly make it.
Perfecting your site’s is usability required several things. First, you want to make use of established best practices. Next, you will want to have a clear understanding of your target audience and their needs, their internet user levels and their emotional mindsets, finally, you will need to test, adjust, and test again.
There is a method called quantum () to test the mental effort required to navigate a site, as well as the emotional responses triggered by that site. Quantemo studies as well as other usability studies help show how simplifying navigation is a price step to take to increase conversions and user satisfaction.
Research and analysis
Quantemo and other is usability studies have revealed a great deal of best practices applicable to any industry, such as how people respond to colors and imagery and how navigation structure that are seemingly obvious to a company end up absolutely confounding their users.
When we have conducted our own studies, we have seen executive from our client companies flinching with agony watching study participants after study party cement passing their gazes over the button they are supposed to click, all because it wasn’t in the place they it to be.
We can point out need that the customer may not have thought of, and when properly communicated and pointed out, in a way you can entice and otherwise indifferent customer. Most in different customers are indifferent because they are too busy with their own
Things to go out and look for something new they may need especially if the site is hard to use and the wastes they their time. So overall getting them engaged and then making it easy to evaluate a product can entice and in different customers.
Enticing indifferent consumers
You cannot, or at least should not, sale something that a consumer completely doesn’t need. You can and should, however, are effectively point out needs that a consumer may not have considered thought of. A good example would be for products that address spyware, keyloggers and similar internet nuisances and dangerous, which may consumers are completely indifferent to since they are not educated on the issues.
If they are educated to understand how spyware not only intrudes on their privacy. But also affects their computer’s performance. They may find that they are in fact quite interested in solving that problem with a product designed to protect them from it.
The goal is to allow consumer to connect with your product or service as effectively as possible, at the point in time when the consumer is ready, or getting ready to purchase. Making the process is easy and as enticing as possible can then facilitate additional sales to repeat purchase or referrals.
So again, we can point out needs that the customer may not have thought of, and when properly communicated and pointed out, in a way you can entice and otherwise indifferent customers.
Most indifferent customers are indifferent because they are too busy with their own things to go out and look for something new they may need especially if the site is hard to use and waste their time. So overall getting them engaged and then making it easy to evaluate a product can entice an indifferent customer.
Great deals that don’t sell
Perhaps the most common mistake we see that sound good to the company but just isn’t is putting too many products on the homepage just because they are “all great products” or “highly profitable”.
yet overwhelming the visitor is not going to sell products, no matter how cool or profitable they are. A good site architecture will have visitors find that what they want not what, the site wants to shove down their throats.
Also, a lot of companies sit down and say “okay, we are going to be different let’s figure out how we are going to be different”. And being different from your competitions is indeed what your brand is all about. but some companies go down the wrong path and try to mess with established best practices instead of focusing on differentiating their products or identity. Doing things like having your navigation appear on picture of a cheeseburger on your homepage isn’t different, it’s just silly, and it get in a way of pleasant and effortless experience for your users.
Another thing we see a lot is companies trying to be everything to everyone. While you could argue that some companies have managed it amazon.com come to mind most companies are not going to be able to stand out in the crowd with no clear brand identity. Picking a market, and then working to dominate that, is the best way to increase revenue and conversions.
Exemplary e-commerce enticing websites
Amazon.com is not “the” standard of e-commerce site for nothing. They have managed to make the shopping experience there truly interactive, with reviews and personalized recommendations that are quite often right on the money. Some things are still overwhelming such as overview pages and some navigation yet still handle quite well considering the stunning number of products they are offered for sale. Though it is not strictly and ecommerce site, we are also very impressed with the Samsung site. The architecture is top notch and shows the incredible amount of thought that was put into the visitor’s mindset and need and each point. An enormous amount of information is offered without being overwhelming in anyway, and the layout and navigation is intuitive throughout
In conclusion, when designing an e-commerce site, contextual relevancy plays a vital role. Through research, analysis and testing of your side visual appeal, visual hierarchy and navigation structure, creating and enticing, user friendly website is at your fingertips.